OLED: Revolutionizing TV technology

Why is OLED the current byword when it comes to TV technology these days?

Organic light-emitting diode or OLED is leading the change when it comes to revolutionary TV technology because it brings the future of entertainment into the homes of today.

OLED TVs are fundamentally different from other TVs currently sold in the market, starting from the basic unit of images, known as pixels. Liquid crystal diode (LCD) technology—which powers most TVs, including those labelled as LED and UHD—use pixels that rely on LED backlighting.  OLED uses organic material to produce self-lighting pixels, eliminating the need for backlights.

Less parts, slimmer profile

The difference between OLED and conventional LED TVs is clear, right from the first glance—LED is noticeably thicker, heavier and bulkier because of the layers of panels, plates, sheets and reflectors behind the screen. With OLED TVs, all that’s needed for breathtakingly realistic colors and details is a single panel. This translates to a blade-slim profile and ultra-light screen that takes TV design to the next level.

Perfection in every pixel

Picture quality on OLED TVs is miles away from conventional LEDs. Images can be viewed with the full range of the brightest and darkest hues, closely matching the human eye’s color perception.

The perfect, deepest blacks are delivered through OLED’s pixel-dimming capacity. The self-lighting pixels completely block light in dark images, eliminating the jarring backlight halo seen on LED TVs.  OLED alone is capable of reaching 99% in the Digital Cinema Initiative color range and accuracy standard, as well as producing over a billion rich colors.

OLED’s near-perfect color accuracy has also caught the keen eye of veteran filmmakers, including Hollywood titans Ridley Scott (Blade Runner, The Martian) and Francis Ford Coppola (The Godfather, Apocalypse Now),

“I think (OLED) is a game-changer,” said Scott in his opening address at the IFA 2015, Europe’s biggest tech show. “I’m happy to say that I would love to have all my films viewed on the revolutionary LG OLED TV.”

Larger-than-life sound

A great entertainment experience has two distinct elements: superior picture quality and realistic sound. Audio industry leader Harman/Kardon is paving the way for cinematic-quality sound in premium home entertainment lines, including LG’s OLED TV.

Smarter TV

OLED’s capacity for greater, clearer, and richer detail allows for an improved Smart TV GUI (graphical user interface). Home entertainment innovators like LG are creating next-generation UI that involves intuitive solutions to make access and browsing easy, without blocking a significant portion of the screen. The new LG webOS 3.0 makes great use of OLED possibilities, resulting to smarter features such as Multi-View and Magic Zoom.

Unparalleled dynamism

Realistic and more immersive viewing experiences are now possible, thanks to innovative picture formats like HDR 10 and Dolby Vision.

Dolby Vision is a revolutionary technology that optimizes images 24 times per second for frame-by-frame dynamism and an unparalleled cinematic HDR (high dynamic range) experience. Only LG OLED TVs support both formats.

With the rest of the production industry moving exclusively toward Dolby Vision—including titans such as MGM, Disney, and Universal Studios—the world will soon embrace the technology developed by OLED pioneer LG for truly immersive home entertainment experiences.

Pitted against other products in the market, OLED technology—specifically the pioneering development from LG—caught the eye of the industry’s top publications
at the Consumer Electronics Show (CES) 2016 in Las Vegas.

Wired included the LG OLED TV in its 2015 list of “10 Truly Awesome TVs,” while C|Net and Digital Trends rated it 9/10 and 9.5/10, respectively.

With these smarter features, OLED will undoubtedly lead the household entertainment in TV technology of today. And LG is the first to make it through.

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LG OLED TV to bring Northern Lights to Iceland this season

Global technology innovator LG Electronics is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way—via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at the Lights Out, Stars On concert on July 20, 2016 in Reykjavik, Iceland, featuring hometown band Of Monsters and Men. This will be followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, LG has invited nearly one thousand guests to the highly-anticipated concert. For one night only at the award-winning Harpa Concert Hall in Reykjavik, its glass panels resembling the elegant Picture-on-Glass of the LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens.

Residents of any country will have the opportunity to win tickets to the concert and an all-expenses-paid Reykjavik travel package. Competition details can be found at facebook.com/lgtv.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG worked closely with award-winning Icelandic writer and activist Andri Magnason as well as professional astro-photographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

During the 2006 Aurora Borealis viewing season, Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images. LG OLED TVs feature individually illuminated pixels, eliminating the need for image-distorting LED backlights. Without this backlight, OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.

“Some people tend to overlook the beauty of nature, especially those that grace the earth only once in a blue moon. With the unmatched OLED technology found in LG TVs, the residents and tourists of Iceland will be able to witness the magic of the Northern Lights this July,” LG Philippines’ Home Entertainment VP Tony An said.

The concert and photo exhibition will take place at the prestigious Harpa Concert Hall in Reykjavik. Tickets are available at tix.is/en/event/2973/lights-out-stars-on. To get a preview of the LG OLED TV and Northern Lights campaign, visit youtube.com/watch?v=7WOTuprjdQg.


To learn more about the breathtaking LG OLED TVs, visit lg.com/ph; like the LG TV Philippines Facebook page or follow @LGPhilippines on Twitter and Instagram.

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5 Must-have LG Products this December 2015

Upgrade your lifestyle this December with 5 hot-picks all from LG. Either you purchase it as a gift to that special someone or as reward to all your hard work you've done through out the year. Time to reward yourself with LG products designed to have a smarter lifestyle that lasts.


LG Products, whether its a home appliance or gadgets give us with world's first features that LG showcase on their products, like that Curved OLED Smart TV that is mesmerizing to the eyes.

Here are 5 Must-have LG Products for 2015

1. LG 4K Curved OLED TV

4K Ultra HD 65EG965T, LG's top of the line 4k OLED TV model, sound powered by Harman Kardon

Be part of hifi history as one of the owners of world's first 4k Curved OLED TV from LG.

Add wow factor and entertainment value to your homes with the LG 4K Curved OLED TV. LG marries 4K image up-scaling technology with OLED (Organic Light-Emitting Diode), a feat that has never been accomplished before in the industry. LG’s 4K OLED TV is equipped with Tru 4K Engine Pro panels that make it an ideal match for ultra high definition imaging content. The curved body of the LG 4K OLED also makes for immersive viewing perfect from any angle.

2. LG French Door Refrigerator

Level up the look of your kitchen while enhancing the storage capacity and convenience of your refrigerator with the mega-capacity LG French Door refrigerator, where the fridge is on top and the freezer at the bottom, designed to follow a recent consumer study which showed that people tend to access the fridge more frequently than the freezer.

The LG refrigerator also features a door-in-door component that lets you access frequently needed items with ease while preventing cold air from escaping. The refrigerator also boasts of equally notable energy efficient features.

3. LG TurboWash or TurboShot Washing Machine

Make your family laundry more manageable with the LG TurboWash or TurboShot washing machines, which help clean your clothes quickly and easily. LG’s revolutionary TurboWash™ Front Load washers will allow you to reduce washing time on each large load of laundry without compromising cleaning performance. In speed washing function, it can take as fast as 15 minutes to finish a standard of one kilogram laundry load.

Meanwhile, LG’s Top Load washers with the innovative TurboShot technology enable superior washing and rinsing performance, as well as hygienic tub clean. TurboShot technology uses a rapid drum motion and waterfall-like jets to penetrate deep into fabrics and remove tough stains more quickly while helping yield impressive energy and water savings.

LG’s TurboWash and TurboShot models also feature 6 Motion Direct Drive (6 Motion DD) which lets you wash your clothes with more care and movement—the closest you can get to hand washing.

4. LG V10 Smartphone 

LG V10

The LG V10 surpasses most multimedia features that today’s smartphones possess and are enhanced for optimal performance, maximizing the creativity of today’s social media and tech-savvy consumers. 

Consumers can look forward to V10’s distinctive new features such as its Second Screen, Dual Front Cameras and its Video Manual Mode—another first for the mobile tech giant. The wide angle lens on the V10 makes use of intricate software algorithm that combines images from the two separate lenses, eliminating the need for monopods and selfie sticks altogether and achieving the perfect groufie in gatherings. 

5. LG Music Flow P7

LG decided  compete with wireless portable speakers  out there by introducing LG Music Flow P7. With its Bluetooth and WiFi capabilities, long-lasting battery, sleek compact body and rich 20W audio output, the P7 offers a consistently seamless music experience, enriching any kind of gatherings among loved ones.

For more details on these exciting innovations, visit www.lg.com/ph, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.

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LG's Perfect Black - The Curved 4K OLED TV Launch

Life’s Good when you are invited to activities like a launch of a new product. We were part of the lucky ones to be invited to the launch of LGs newest innovation, the world’s first Curved 4K OLED TV. The launch was held at Abenson in Bonifacio Global City and we got the chance to experience firsthand this new product.

With the tag line Perfect Black, Perfect Colors this TV comes in sizes of 55” and 65”, if you’re thinking that this will be a space consuming piece of beauty you don’t need to worry as this tv is only 3 credit cards thin. Yes! You read it right.

This baby is only 3 credit cards thick so it doesn’t need too much space and the other good thing about this is that it can be mounted to the wall.

But don’t let the looks deceive you. This TV has a lot more to offer that aesthetics. This TV also offers a couple of features that you will really enjoy. For one it offers vibrant display with very clear details making it looks like the pictures are ready to pop out of the screen, since this TV is curved you can expect to have a perfect watching experience since it gives you Consistent color and clarity from every angle.

Is the screen of your smart phone too small when watching a movie or playing COC? No worries as you can pair your LG Curved 4K OLED TV with your phone via WIFI so you can use your tv as an external monitor without the cable connections. Aside from this you can connect this tv directly to the internet and use the remote as your mouse.

It is without exaggeration that other TVs will look dull after seeing the LG OLED TV and of course great Display should come with great sounds; LG collaborated with Harman/kardon to come up with a great sound system for this great tv. The TV has a multi-channel sound effect that surrounds you from top to bottom, left and right, front and center for a perfect viewing experience.

This article talks only about the basic features the LG Curved 4K OLED TV. Want to  have a chance of  winning your own LG Smart TV and discovering the other great things LG TVs? Here is the best bet to experience LG Smart TVs.

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