OLED: Revolutionizing TV technology

Why is OLED the current byword when it comes to TV technology these days?

Organic light-emitting diode or OLED is leading the change when it comes to revolutionary TV technology because it brings the future of entertainment into the homes of today.

OLED TVs are fundamentally different from other TVs currently sold in the market, starting from the basic unit of images, known as pixels. Liquid crystal diode (LCD) technology—which powers most TVs, including those labelled as LED and UHD—use pixels that rely on LED backlighting.  OLED uses organic material to produce self-lighting pixels, eliminating the need for backlights.

Less parts, slimmer profile

The difference between OLED and conventional LED TVs is clear, right from the first glance—LED is noticeably thicker, heavier and bulkier because of the layers of panels, plates, sheets and reflectors behind the screen. With OLED TVs, all that’s needed for breathtakingly realistic colors and details is a single panel. This translates to a blade-slim profile and ultra-light screen that takes TV design to the next level.

Perfection in every pixel

Picture quality on OLED TVs is miles away from conventional LEDs. Images can be viewed with the full range of the brightest and darkest hues, closely matching the human eye’s color perception.

The perfect, deepest blacks are delivered through OLED’s pixel-dimming capacity. The self-lighting pixels completely block light in dark images, eliminating the jarring backlight halo seen on LED TVs.  OLED alone is capable of reaching 99% in the Digital Cinema Initiative color range and accuracy standard, as well as producing over a billion rich colors.

OLED’s near-perfect color accuracy has also caught the keen eye of veteran filmmakers, including Hollywood titans Ridley Scott (Blade Runner, The Martian) and Francis Ford Coppola (The Godfather, Apocalypse Now),

“I think (OLED) is a game-changer,” said Scott in his opening address at the IFA 2015, Europe’s biggest tech show. “I’m happy to say that I would love to have all my films viewed on the revolutionary LG OLED TV.”

Larger-than-life sound

A great entertainment experience has two distinct elements: superior picture quality and realistic sound. Audio industry leader Harman/Kardon is paving the way for cinematic-quality sound in premium home entertainment lines, including LG’s OLED TV.

Smarter TV

OLED’s capacity for greater, clearer, and richer detail allows for an improved Smart TV GUI (graphical user interface). Home entertainment innovators like LG are creating next-generation UI that involves intuitive solutions to make access and browsing easy, without blocking a significant portion of the screen. The new LG webOS 3.0 makes great use of OLED possibilities, resulting to smarter features such as Multi-View and Magic Zoom.

Unparalleled dynamism

Realistic and more immersive viewing experiences are now possible, thanks to innovative picture formats like HDR 10 and Dolby Vision.

Dolby Vision is a revolutionary technology that optimizes images 24 times per second for frame-by-frame dynamism and an unparalleled cinematic HDR (high dynamic range) experience. Only LG OLED TVs support both formats.

With the rest of the production industry moving exclusively toward Dolby Vision—including titans such as MGM, Disney, and Universal Studios—the world will soon embrace the technology developed by OLED pioneer LG for truly immersive home entertainment experiences.

Pitted against other products in the market, OLED technology—specifically the pioneering development from LG—caught the eye of the industry’s top publications
at the Consumer Electronics Show (CES) 2016 in Las Vegas.

Wired included the LG OLED TV in its 2015 list of “10 Truly Awesome TVs,” while C|Net and Digital Trends rated it 9/10 and 9.5/10, respectively.

With these smarter features, OLED will undoubtedly lead the household entertainment in TV technology of today. And LG is the first to make it through.

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LG OLED TV to bring Northern Lights to Iceland this season

Global technology innovator LG Electronics is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way—via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at the Lights Out, Stars On concert on July 20, 2016 in Reykjavik, Iceland, featuring hometown band Of Monsters and Men. This will be followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, LG has invited nearly one thousand guests to the highly-anticipated concert. For one night only at the award-winning Harpa Concert Hall in Reykjavik, its glass panels resembling the elegant Picture-on-Glass of the LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens.

Residents of any country will have the opportunity to win tickets to the concert and an all-expenses-paid Reykjavik travel package. Competition details can be found at facebook.com/lgtv.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG worked closely with award-winning Icelandic writer and activist Andri Magnason as well as professional astro-photographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

During the 2006 Aurora Borealis viewing season, Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images. LG OLED TVs feature individually illuminated pixels, eliminating the need for image-distorting LED backlights. Without this backlight, OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.

“Some people tend to overlook the beauty of nature, especially those that grace the earth only once in a blue moon. With the unmatched OLED technology found in LG TVs, the residents and tourists of Iceland will be able to witness the magic of the Northern Lights this July,” LG Philippines’ Home Entertainment VP Tony An said.

The concert and photo exhibition will take place at the prestigious Harpa Concert Hall in Reykjavik. Tickets are available at tix.is/en/event/2973/lights-out-stars-on. To get a preview of the LG OLED TV and Northern Lights campaign, visit youtube.com/watch?v=7WOTuprjdQg.


To learn more about the breathtaking LG OLED TVs, visit lg.com/ph; like the LG TV Philippines Facebook page or follow @LGPhilippines on Twitter and Instagram.

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