Samsung teams up with Abenson to be the Filipino home's perfect partner in taking care of the family

What’s new with the modern-day digital appliances of today? And how could it be each Filipino home’s perfect partner in taking care of the family?

The event also highlights Samsung’s key partnership with Abenson, one of the most trusted dealers in the country.

If you are going to ask a multi-tasking/working mom these days, nothing will make her day as fulfilling once she does her mommy duties on time and less hassle. Take for example, in preparing her kids’ breakfast and baon for the day. A mom could spend not less than an hour on a regular basis in preparing her family’s breakfast and baon. It’s because she does the typical way of cooking and preparing food in conventional appliances. But now, mommies need not have to worry because Samsung Philippines brings its digital home appliances closer to Filipinos’ reach with the help of its key partnership with Abenson, one of the most trusted dealers in the country. Together, Samsung and Abenson launched the Filipino household’s perfect partners in taking care of their family.


Samsung showcased home appliances that intuitively understand and care for the family’s needs in the “Samsung Digital Appliances: Perfect Partners” launch held at Abenson’s flagship store in Bonifacio Global City. The event highlighted easy-to-follow life hacks that homemakers can accomplish using Samsung’s Digital Appliances.

Samsung Twin Cooling Refrigerator: Your Partner in Freshness

Fresh food and energy savings are important for all families. Samsung Twin Cooling Refrigerators are engineered to keep food fresh up to two times longer, allowing family members to enjoy fresher and better-tasting food. Samsung’s innovative Twin Cooling Technology allows for the refrigerator and freezer to have separate temperature controls, which gives flexibility for five different conversion modes. This allows users to easily convert the freezer into a fridge to store more groceries, or keep only the freezer or the fridge on if one would go on vacation.

Samsung Smart Microwave Oven: Your Partner in Delight

The Samsung Smart Microwave Oven gives access to easy and healthier cooking. Beyond its sleek and premium design, this microwave oven is packed with features that reduce cooking time, grill meats, and even ferment dough or yogurt. Samsung’s Smart Microwave Oven is designed with ceramic enamel coating to quickly and conveniently prepare healthy and delicious meals. It also makes the microwave oven easy to clean, making it a partner in delight in the kitchen.

Samsung Add-Wash: Your Partner in Convenience

Sometimes the wash just started then mom would see socks or a towel on the floor, or realize that she forgot to include school uniform to be used tomorrow. Addressing this common problem, the Samsung Front Load Washing Machine with Add-Wash technology allows more clothes to be added in the middle of a wash cycle. Its Wi-Fi capability via Smart Control feature allows the washing machine to be controlled remotely, giving family members the freedom to do other things. These innovative features mean less time and energy washing every piece of laundry and more time for moments that truly matter.

Samsung Airconditioners: Your Partner in Comfort

The sweltering heat in the Philippines makes airconditioners a must in every home. However, these can jack up electricity costs considerably.  Aiming to provide maximum comfort to Filipino families, Samsung  Airconditioner with Digital Inverter offers hours of reliable cooling and unparalleled energy efficiency. It uses an 8-pole inverter that ensures a more efficient operation with less vibration and noise, while its Wi-Fi function via Smart Control enables the user to control the airconditioner using their smartphone or tablet.

“Our latest suite of home appliances go beyond their usual functions to help the modern homemaker do daily chores easily, efficiently, and stylishly. Through our partnership with Abenson, we can let more customers experience why Samsung home appliances are the perfect partners of modern Filipino homes,” said Stephanie Chua, Head of Product Marketing, Digital Appliances.

On the other hand, Jephanie Ma, Abenson Marketing Manager, said “As part of our mission in bringing ‘the good life’ to every Filipino, we are making sure that we are offering the best products that fit our customers’ lifestyle. We are proud to partner with a trusted brand like Samsung to give our customers access to the latest innovations in home appliances.”

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