Just recently, Samsung unveiled the latest in mobile technology, that is, their latest flagship in phablet devices, the Samsung Galaxy Note5 & Galaxy S6 edge+. These latest devices highlight the fusion between design and innovation which result in beauty with purpose.
Ushering in the launch of this year’s most anticipated smartphones was the S CARPET: Fashion & Inspiration—Samsung Electronics Philippines’ fashion-forward VIP event held at the SMX at SM Aura Premier. It was hosted by Samsung’s ambassador and renowned celebrity Ms. Solenn Heusaff and graced by some of the biggest names in fashion, design, entertainment, and arts who were witnesses to another milestone in Samsung, and mobile technology history.
The highlights of the evening were the Samsung x FDCP fashion show showcasing stunning all-Filipino designer pieces, and the awarding of the first-ever Samsung Noteworthy & Edge Maker accolades featuring Philippines’ fashion and art’s corps d’elite.
Inspired by the spirit of pushing boundaries & driving innovation, Samsung once again fused fashion & technology by putting the spotlight on their established partnership with the Fashion and Design Council of the Philippines (FDCP). The S CARPET event featured an interactive digital fashion show that illustrated the combination of style and technology, in support of Filipino artistry and creativity.
First to unveil during the event was the White Pearl Collection by acclaimed designers Avel Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson, and Anthony Nocom. They put tribute to Samsung Galaxy Note5’s all-new design by sketching their art with the help of the all-powerful S Penright on the device. To the delight of the esteemed guests, a video of the sketched designs were projected upon the white pieces as the models strutted down the catwalk.
It was then followed up by revered designers Jerome Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco, and Noel Crisostomo who displayed the Silver Titanium & Gold Platinum Collection, which mirrors the elegant glass and metal finish of the Samsung Galaxy S6 edge+.
Finally, the group of Dong Omaga-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren, Randy Ortiz, and Albert Andrada showcased their own take on the traditional terno as a fitting finale to celebrate Filipino artistry and make a statement on how technology can reinvent something traditional into something modern.
Thus, Digs Dimagiba, Business Unit Head of the IT & Mobile Division of Samsung Electronics Philippines, was quoted as saying “Empowered by digital technology, this generation is open to taking more risks, to push the boundaries of their preconceived limits. A big part of that is because there are brands like Samsung that empower consumers to do more by making it easier to capture, create, and share cherished moments of note”.
Immediately after the fashion show, and in celebration of Samsung’s commitment to drive innovation that helps consumers do more, the brand recognized six personalities: a truly noteworthy individual whose unmatched achievements are true moments of note; as well the catalysts of this generation who dared to push boundaries, and drive their passions to the edge. For these personalities, Samsung Electronics Philippines presented the first-ever Samsung Noteworthy Award, and the first-ever Samsung Edge Maker Awards, respectively.
Setting the standard for class, sophistication, and high fashion, Philippine Prince of Fashion Inno Sotto rightfully brings home the first-ever Samsung Noteworthy award. With more than 30 years of creating magic in the fashion industry and being every bride’s dream designer, his achievements extend beyond the local scene ultimately making his mark in the ever competitive international fashion landscape.
Moreover, five outstanding recipients were given the first-ever Samsung Edge Maker Awards. First on the list is multimedia personality Bianca Gonzalez-Intal who is a household name when it comes to TV hosting. Truly a woman of substance and diverse passions, she is Meg magazine’s editor-at-large, a best-selling book author, and has also been a UNICEF supporter since 2007.
Next is premier celebrity fashion stylist Liz Uy. An ultimate fashion authority, she serves as Preview magazine’seditor-at-large, and has a client roster that includes some of the country’s top stars such as Kris Aquino, Bea Alonzo, and Anne Curtis.
Another Samsung Edge Maker award recipient is top fashion photographer Xander Angeles. With an acclaimed portfolio marked by edginess, sensuality, and irreverent display of light and color, he is one of the country’s most sought-after photographers. He has also gone on a personal mission to actively pursue running and healthy living.
Also included on the list is award-winning actress Iza Calzado. Aside from her timeless beauty, Iza is known for her prowess in acting which has won her awards from Gawad Urian and Guillermo Mendoza Memorial Foundation Awards to name a few. This year, she went beyond her TV & film career, with her successful stage debut via the musical “Sabel: Love and Passion.”
Last but not the least is fashion journalist Ingrid Chua- Go. A force of fashion, her blog Bag Hag Diaries has garnered international following which spans across Europe and the United States – ultimately leading her to work with coveted brands like Gucci, Dolce & Gabbana, and Roberto Cavalli.
As Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines, says: “Putting the spotlight on these notable individuals was a way for Samsung to be true to its commitment of being enablers of consumers through relentless innovation in mobile technology. The Samsung Noteworthy award is given to an individual who has been able to create a lasting mark in his field by being relentlessly driven to do more and ultimately achieve more. On the other hand, the Samsung Edge Maker award is given to distinct individuals who are known for pushing boundaries, and passionately honing their crafts to their finest. Recognizing these individuals also paves the way for Samsung to continuously innovate and empower different lifestyles through our mobile devices.”
With Samsung, the line between fashion and technology blurs as it wonderfully merges to bring about extraordinary innovations that cater to every individual who dares to live big. Be daring and go for bigger things in life as the Samsung Galaxy Note5 and Galaxy S6 edge+ come to the Philippines on September 5, 2015. Visit www.nextisnow.ph to know more about Samsung’s latest phablet devices, and visit the nearest Samsung Experience Store today.
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