Apple has been dabbling with the idea of breaking into the TV market for some time now, but it looks like its late founder Steve Jobs hated the idea of building a TV.
The upcoming biography ‘'Becoming Steve Jobs : The Revolution of a Reckless Upstart Into A Visionary Leader‘’ looks to hover over what kind of person Apple's co-founder really was. Apple enthusiasts are scrambling to collect details about a new Steve Jobs biography. The upcoming profile of Mr. Jobs will be released March 24 and is already Amazon's best-selling preorder within the category of Management books. The book also mentions Job’s aspirations to purchase Yahoo in a joint venture with Mr. Iger from Disney. There has been plenty of speculation over the years about whether Apple would attempt to take over the search company, but this is one of the first solid confirmations that Jobs actually considered this acquisition.
In 2007, Apple came out with Apple TV, a set top box that connects to a TV to stream shows through external apps like Netflix and MLB.tv. This week, Apple announced that it had sold 25 million Apple TVs, and unveiled an exclusive partnership with HBO to carry its HBO NOW app. This isn't the first time we're seeing Jobs's apparent dislike for the TV business. According to the book "Haunted Empire: Apple After Steve Jobs, " Jobs reportedly said, "TV is a terrible business. They don't turn over and the margins suck." The book has been authored by reporters Brent Schlender and Rick Tetzeli, who both gained “incredible and sometimes exclusive access” to those who were closest to the Apple co-founder.
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